Deem Flight Results Prototype
Challenge:
Provide an experience that surfaces pertinent information in a simplistic, cohesive manner which minimizes any potential confusion and the intent of the information is to direct the user to make the appropriate choices based on corporate and personal needs.
Other challenges:
Display Complex flights where more than one connection, multiple carriers, or flight tiers could be displayed within a single flight object.
Requirements:
Encompass all existing features of the flight application, specifically surrounding fare tiers, policy, dynamic filtering, and fare comparison.
Research:
Reviewed Google Flights, American, Alaska, Southwest, Delta, and United airlines' customer-facing websites. Additionally, reviewed third-party consumer sites such as Expedia, Kayak, Kiwi, and others to gain further insight into the user experience.
Wireframes
Component
Research cues are from Google, Delta and Alaska that inspired the final design.
Enhancements:
Add an option for displaying fare tier “tab” upfront. Two styles were developed based on input from stakeholders.
- To display the pertinent flight object info, and then displaying available flight tiers below.
- Display flight tiers at the top by maintaining the existing experience.
- Increase separation of the flight objects, while maintaining the ability to show more options to the user to reduce scrolling through multiple pages of results.